Australian Cricketer Shane Warne, after his spinning career is now trying his hand at fashion. He launched his mens wear collection in Australia in 2009, which was a success and has encouraged him to continue in the field. His success however may be as much a result of his celebrity status as his clothes.
After taking a look at his collection, one can't help but wonder why he did not stick to the cricket field. He has nothing new to offer in terms of casual wear. The same old t-shirts, shorts and cargoes. They could just as well have been from a thrift store, had the label 'Spinners by Shane Warne not been splashed across. Although Warne claims that he has a well rounded idea of clothing, as he has travelled all over the world and seen different types of fashion, he does not incorporate his observed uniqueness in any of his designs. No flaws can be pointed out in his clothing, but it evokes a feeling of 'been there, done that.'
Shane Warne however, is not going to back off. He is all set to expand to India in the coming year. Shane Warne is a powerful public figure and his image alone can help him to an extent. Whether people will invest in clothing just for his name is yet to be seen. Although the majority of people in Australia seem to absolutely love his clothes, his success as a designer cannot be attributed to just one collection and that too in his own country, where he assumes the stance of role model for many.
Many sportspersons have been migrating to the fashion industry in recent years. But they have been posing as models so far. Warne's attempt to run the show is commendable, seeing that he does not come from a fashion or an art background. But sometimes the basic qualifications are what is required the most.
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