Zeroing in on a stylishly dressed woman in Paris or Milan or New York or London, apart from her high heeled shoes and her pencil skirt, you will notice that in her hand will be strategically placed, a cup of her favorite latte. And then you will see that she is not the only one indulging in the aromatic goodness, but every single person around her has a cup too. People on the go, people lounging around or people dealing with tension. The consumption of coffee is at an all time high.
Coffee has become an integral part of our lives. We start the day with a freshly brewed cup. It is also what bonds us with others- what better to do on a first date than to go out for coffee? All nighters are almost always accompanied by mugs of the strongest arabica. The most magical property of a café noir is its ability to cure a deadly hangover. Coffee becomes a sort of companion with which we cherish the best moments of life, and also what we turn to during our worst times.
Coffee has gained more popularity in recent years than ever before. Although tea is the most popular beverage in the world, after water, coffee is catching up rapidly. Cappuccinos have become a kind of accessory, seen in the hands of every second person on the street in styrofoam cups.
One may wonder about the permanence of certain trends but coffee is very much in vogue and here to stay.
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