Saturday, December 4, 2010

Clothing gets Ethical


Ethics form an integral part of everything, including fashion. Gone are the days when a mink coat was on the wishlist of every woman. Celebrities and even the common masses are dead against wearing something dead. Pamela Anderson, in an interview with The Hindu stated that "fashion should be fun, not fatal," and elaborated upon her views against wearing animal skin and fur. "The most innovative designers are refusing to work with animal skins, and they're proving that it's easy to create a look that kills without killing animals," she asserted.

The Anti Fur coalition is a worldwide one, triggered off by an ad launched by PETA featuring a naked picture of Chad Ochocinco. Pro skater Jason Ellis also stripped down for PETA in support of the same cause. The sentiments against animal cruelty are so strong all over that a crowd of concerned Israelis protested against fur for fashion on the streets of Tel Aviv on November 26.

Renowned fashion labels such as DKNY have become targets of PETA's anti-fur statement on their Facebook page. Fur items which were once considered a luxury, are now being condemned and for good reason. This shows the maturity we as a people have attained over the years. The desire to look good at the cost of innocent lives has finally come to an end. People are opting more and more for synthetic leather and fake animal skinned bags, as they have become more conscious.

A wrap around made out of synthetic fibres looks just the same as one made out of fox fur. The killing of fur-bearing animals was therefore always futile, not to mention cruel. Also, one can't deny that shoes made out of suede or plastic are considered just as stylish, if not more, than those made out of leather. A variety of the most beautiful (non animal) materials are now available for apparel and accessories. Dead animals do not belong in showbiz.

So, for those people who sit idle thinking that petitions and protests are a waste of time, this goes as a classic example against that kind of thinking. Awareness can and has altered the mindsets of people.

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