"When dressed to go out, the final thing one should do is subract one accessory from the entire outfit"
-Coco Chanel
The first lady is someone who has always looked elegant and sophisticated. Her sense of style always lands her in the list of best dressed people in magazines like People, Vanity Fair, Vogue. But what makes her truly unique is her blend of street fashion with high end couture. She never looks overdressed, and maintains a kind of classy simplicity.
President Obama and her visit to India has been long awaited and prepared for. On the day of their visit to the Gandhi Memorial, Michelle Obama whipped up a concoction of a Dries Van Noten skirt with a simple fitted black blouse. A silver belt around her waist added an element of glamour to the whole outfit. Minimal, yet chic.
Ms Obama has helped boost sales of some of her preferred brands, simply by carrying them off beautifully. Between 2008 and 2009, she has caused an upside of a whopping $2.7 million to a few select brands and retailers. On the other hand, a rival brand experienced a loss of 0.4% during the same period.
In an article titled "The Michelle Obama Effect," Yermack wrote “The first lady’s influence may be tied to the fact that consumers know she’s not paid to wear what she does, whereas they may subconsciously discount models’ endorsements as inherently corrupt.” As the US President's wife, Ms Obama's influence on the masses is tremendous, as is her credibility. She is looked up to and respected.
Indian- American designer Naeem Khan claims that ever since Michelle Obama wore one of his designs to a dinner, his clothes have been flying off the shelves.
Michelle Obama has undoubtedly established herself as an internationally acknowledged fashion icon, one of the rare few who is completely unrelated to the fashion industry. Not only does she have the power vested in her as the First Lady, she also has the power to make or break a fashion brand. A powerful, impressive figure, she maintains the perfect balance.
No comments:
Post a Comment